Internet Advertising Agency – Mobilize and Monetize the Web Traffic

The Internet advertising has been phenomenal in growth since its nascent stage. The usage of this medium has increased considerably among the advertisers. Interestingly, this medium is not dominated by the large brands. It has scope for all classes of organizations who are conscious about spending to reach the precise audience. An Internet advertising agency is one entity that caters feasible solutions to give advantage to the advertisers.

It is purely effective when the solutions are interactive enough to hold the target users. These solutions are devised after an in-depth analysis of various factors concerned with targeted advertising of the product. The services of an Internet advertising agencies must be sought sensibly. The services enable the advertisers to conduct advertisement campaigns in a desired manner.

The marketers have to keep a track of performance in order to do modifications and do cost benefit analysis. It also helps in recording the Return on Ad Spend (ROAS). These essential details are not easy to get in other media but the web surely has a provision for it. From tracking performance to monitoring quality of traffic and from targeting techniques to placing the advertisements precisely, all can be achieved with finding a single channel partner.

The advertisers fall in a good position only when their promotion goes in a right way and right manner. This is where an Internet advertising agency becomes a chosen partner. The teams at the agency works in a strategic manner to evolve constructive campaigns. The advertisers have to make modifications in their campaign by analysing the records.

As a matter of fact, the targeting is an effective way to reach the audience that you intend to. These techniques depend on the factors like connection, Internet Protocol, browser, geographical location, network, user data, Day/Time etc. The day and time factors are quite essential to consider while floating ads.

The Internet advertising agency is believed to be an effective business associate due to its skill driven activities. This is why there are advanced technology usage like central ad server that ensures relevant reach to precise audience. The integrated solutions of the agency are perfect for those who wish to achieve extensive global promotions. Creating brand value can never be so simple without Internet advertising.

How to Choose an Advertising Agency

One of the keys to having a profitable company is successfully advertising the company’s products or services. Choosing the right advertising agency to represent your business is one of the factors in building your brand with effective marketing. It is important to choose an agency that is familiar with brand marketing and can use it effectively to present your products or services to potential customers.

Selecting the best advertising agency to carry out a successful campaign for the brand marketing of your product is very important. It is advisable to consider several agencies before selecting one. A beginning step in picking an agency should be deciding exactly what you will require the agency to do for you. Having a budget and some ideas for possible advertising campaigns will help you select an agency that fits your criteria. The next step is finding an agency that you believe can do exactly what you want.

Any agency that you are considering hiring should be able to provide you with examples of their past successful campaigns. They should be able to clearly explain their concepts and ideas for promoting your product. It will be advantageous if they have conducted advertising campaigns for products similar to yours.

Initial contact with different agencies should give you some idea of whether or not you will be able to work with them. Staff from the advertising agency you choose to promote your product should be easy for you to work with. The people working on your campaign should be responsive to your requests and suggestions. They should be available when you need to get in touch with them. Staff from the agency you select should be dependable and timely. Items for the campaign should be ready when you require them. Agency staff should be on time for all meetings.

Taking time to choose the best advertising agency to promote your product can help your company’s growth.

How to Use Pay by Performance with A Marketing-Advertising Agency?

Friends from the Creative industry generally lamented about being under paid and under appreciated while clients were genuinely concerned if they can recoup their investments in creative and production costs. After I published “How to Pay your Advertising Agency?” at my blog and EzineArticles, I was specifically asked if I can provide an example of “Pay by Performance” with a marketing agency or advertising agency.

Assuming the client has a decent agency brief and the marketing/advertising/creative agency understood it perfectly, then they actually conceptualized an equally decent campaign; theoretically there should be good returns. However, the marketplace is a strange place where big changes can speedily shoot a hot product down into the bottom of a valley. Though rare, it has happened before. It is such uncertainties of the marketplace, doubts and fears of clients and the difficulty of quantifying the value of “creative” people that the quotation is grounds for heated debates.

I believed a fair price is one where the client and the marketing agency agreed upon. The price can be agreed upon but “unfairness” somehow would still cropped up. The client might not be able to attribute his success to the press advertisement as there was no tracking device established. The designer might start to believe he has been paid peanuts when the sales results hit the roof. Even nothing was said and expressed; dissatisfaction can quietly seep in and adversely affect an otherwise cohesive working relationship.

So instead of offering or accepting a fixed price, both parties can consider the “pay by performance” option. To “pay on results” or “pay by performance” is not as simple as it might appear. Marketing, advertising and communications is largely a skill based, creative industry; where the “products” are ideas and action taken. Just as a beautiful fireworks display is over when it’s over, ideas exposed can never be taken back to reuse and recycle in their original forms. I am sure you can see the challenges of a “pay by results” program. The real costs that were tough to measure are the creative cost though it is not impossible. To effectively deploy “pay by performance”, you would need to overcome various challenges, and those had been discussed at another of my article, “Does Pay by Performance works with an Advertising Agency?”.

After considering those factors and you still think “pay by performance” is for you, you may like to consider this working model.

1. Established what constitutes sunk cost, which could easily mean time (for research, analysis, brainstorming, conceptualization, copywriting, visualizing, story-boarding, desktop execution), material (such as photography with photographer, models, studio, props or purchased photo images or database for direct mail), traveling expenses.

2. Establish the quantum of such cost. Where cost cannot be quantified, you can check with your Association of Accredited Ad Agencies for recommended rates.

3. Client needs to agree to the quotation and to paying the sunk costs

4. Both parties need to agree on the performance measure. This includes fixing the deliverables and determining the expected results for each of these deliverables. One of the most obvious, and accurate, deliverable would be response to the campaign. This is usually measured by including some kind of direct response within the campaign. It could be a call-in number, an email or a web site.

5. Payment of the performance level should have a clear end date. Companies should not be afraid to pay. Alternatively, they can put a cap on the quantum, assuming that they are expecting a runaway success for the campaign. Again, this cap needs to be agreed. For example, both parties can agree to a $50,000 or a $5,000,000 cap to the performance bonus portion of the agency fees depending on the size of the project.

There are of course many ways to spin this. Above is simply one way to look at a complex arrangement. I am sure you can come up with a few creative ways to do this.

Don’t worry about what it costs you, only concern yourself with WHAT IT WILL MAKE YOU !