Every business or company should always have their own in-house advertising agency. Not all newspapers give agency rates, but most do, and the money you could save could add up to thousands of dollars. This is a trick that I learned only after I had spent over $250,000 one year in newspapers. Don’t worry though; I brought back well over a million. If I had used an in house advertising agency, I would have saved 10%-15% and that would have meant a savings of well over $25,000 – $37,000 that year in advertising discounts. Can you see how invaluable this can be? WOW!
That really shocked me when it was pointed out to me by a friend who had just taken over his demised fathers media business. Here is what I recommend that you do:
When you license your business or company, use one of your DBA’s (Doing Business As) names to be strictly your advertising agency. Let’s say that your company or business is called “You Incorporated” and your DBA is “You Advertising Agency”. You would simply have “You Incorporated” pay your other business “You Advertising Agency” and your “You Advertising Agency” business would place the ads with the newspaper company and get the agency rate discounts of 10% – 15% or even more. You always want to ask the newspapers if they give agency discount rates and what they are. You can even hire someone or have a friend call in as your agency representative to place your ads for “You Incorporated” so you look more official.
Don’t lose tens of thousands of dollars like I did. I am still kicking myself. Even the tabloids deduct tons of money from using an agency rate discount. This means more net profit for you while your amateur competitors are squeezing all their pennies each week or month, just to keep their current ads running. Meanwhile you are expanding and few know how you are able to do it even if you have a cheaper ticket price or more expensive ticket price then theirs. They will all wonder how you are able to make so much money. Pretty cool, huh? You can use agency discounts for newspapers, magazines, radio, and even television advertising along with all other forms of advertising that offers those discounts. Once your agency is set up you are set for life for using all forms of advertising even to the point of placing ads for others for profits.